5 Benefits of Social Media for Business

Social media for business is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand.

If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Let’s look at the many ways in which social media can help you connect with your target audience, engage with customers and grow your business.

Benefits of social media for brand building

1. Increase brand awareness

With over half of the world’s population using social media, platforms like Facebook, Instagram, or Twitter are a natural place to reach new and highly targeted potential customers.

Think people only connect with brands they already know on social media? Consider that 83 percent of Instagram users say they discover new products on the platform.

When Roaring Lambs Social client Cox Concrete ran a Facebook campaign to increase brand awareness, the company achieved a 17-point lift in ad recall.

2. Humanize your brand

The ability to create real human connections (a.k.a. Meaningful Relationship Moments) is one of the key benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.

Authenticity builds trust. Trust, in turn, builds marketing receptiveness and drives new business. And social is the best place to get real!

Show how you’re embracing your brand values, how your product works in real life, and how you’re putting the interests of your employees and customers first.

3. Establish your brand as a thought leader

The 2021 Edelman Trust Barometer found that while there has been a recent swing towards distrust of government, NGOs, and media, business is an institution with a 61 percent level of trust. People are looking to brands for insights and information… and there’s no better place to share that than social media.

No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche.

LinkedIn—particularly the LinkedIn Publishing Platform—is a great network to focus on when aiming to establish your thought leadership.

4. Stay top of mind

Seventy percent of social media users log into their accounts at least once per day, according to a 2021 study by Pew Research Center, and many people (49 percent!) admit to checking social multiple times per day.

Social media gives you the opportunity to connect with fans and followers every time they log in. Keep your social posts entertaining and informative, and your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase.

Of course, that doesn’t mean you need to be glued to your accounts 24/7. An agency like Roaring Lambs Social can help you plan your social media content to post well in advance.

5. Increase website traffic

Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.